25th Annual CUNA Finance Council Conference

A gifted communicator and storyteller, portrait photographer Platon shares his experience photographing an eclectic mix of world leaders, celebrities, our men and women in the military, members of the civil rights movement and human rights champions. He takes his audience on a roller coaster of emotions—from laughter to tears—with the most poignant and mesmerizing stories behind the photos. He answers the question, “Who is this person?” His presentation includes highlights from his book, Power, chronicling over 100 Heads of State including Barack Obama, George W. Bush, Tony Blair, Gordon Brown, Nick Clegg, Vladimir Putin, Dmitry Medvedev, Muammar al-Gaddafi, Mahmoud Ahmadinejad, Benjamin Netanyahu, Mahmoud Abbas, Hugo Chavez, Robert Mugabe and Silvio Berlusconi. He also shares the stories from his photo essays on the U.S. military, civil rights movement, his work with Human Rights Watch which includes the leaders of the Egyptian revolution, his photo for TIME of Aung San Suu Kyi and, most recently, photographing Edward Snowden in Moscow for his exclusive interview with Wired magazine. His presentation promises to leave your audience wanting more from this master of his craft.

Mark takes you on a musical, passionate and revelatory journey through his experiences working with some of the greatest musical artists of all time. He demonstrates how the attitudes of the Rockstars will give you insights on how to evolve your understanding and implementation of peak performance and joy!

When people say that ‘attitude is everything’ they are completely accurate when it comes to personal power, productivity and happiness. The ability to control or determine your attitude is the precursor to manifesting your desired outcomes.

Rockstars are known for having ‘attitude.’ What defines the Rockstar attitude? For Rockstar performers there are no small moments because every detail is critical. How we do anything is how we do everything!

Rockstar performers understand either consciously or unconsciously that attitude drives behavior and behavior determines consequences! Mark shows you how to embrace this concept to supercharge greater individual and group productivity, energy and a happier life. The formula is ABC and it stands for Attitude, Behavior and Consequence. Look at your Attitude as your point of view, or how you perceive things. Behavior is how you act or respond to situations. Consequences are the result of those actions. You may not be able to control what happens to you, but you can control how you view what happens to you- your attitude. Attitude is something you can change or shift on command. By shifting your attitude, it changes your behavior. The result of altered behavior is a different outcome or consequence.

When negative thoughts about someone or something invade your conscious thought process, stop and take notice. Mark gives you techniques to shift your thought process to something desirable. You will notice the affect on your perception, your body and your energy. You will learn to shift your attitude to change your behavior right on the spot. The consequence of this may be immediately noticeable or noticeable over time. What is profound is that these shifts will truly alter the outcomes and events in your life…and you are the one who is responsible!

Through Hacking The Rockstar Attitude, Mark will give you the tools to literally change your relationships, improve your business and increase the happy moments you experience in your life. To your transformed ATTITUDE!